A connection shared by fans, alumni, student-athletes, sponsors, and the university. Distractive Media transforms every event into an immersive experience that keeps the Arkansas community connected, engaged, and coming back for more.

Student fan-curated live content streamed directly from the students/fan smartphones.

ESPN-style student interviews with athletes, coaches, alumni, and fans.

Live student-hosted coverage from football, basketball, and golf events.

Golf tournament commentary and player interviews conducted by selected student hosts.

Concurrent live video feeds shared with local restaurants, pubs, and sponsor locations.

Individual athlete NIL promotions and sponsored content.

Featured athlete spotlights and exclusive fan access.

Basketball NIL star-athlete promotions.

Student-athlete interviews, behind-the-scenes content, and personal storytelling.

Commerce & Promotions

Flash BOGO merchandise offers.

Meet-and-greet opportunities.

VIP upgrades and curbside seating promotions.

Limited-time sponsor offers.

Flash sales of music, MP3s, MP4s, and exclusive digital content.

More student/fan content. More access. More ways to engage. Concurrent live video feeds shared with local restaurants, pubs, and sponsor locations.

New opportunities for NIL, visibility, and meaningful fan connections.

Interactive experiences that drive measurable engagement and real results.

A deeper connection to the teams, traditions, and community they love.

Stronger engagement, new revenue opportunities, and a connected ecosystem that extends far beyond game day.

Live voting, predictions, contests, and challenges.

Best Fan-Curated Action Shot competition voted on in real time.

Best of the Tailgaters’ BBQ contests featuring Tyson products and recipes.

Student-hosted live judging and fan participation.

Rewards and points earned through engagement.

Student-reporter interviews and live commentary.

Athlete NIL experiences and promotions.

Behind-the-scenes content from football, basketball, and golf.

Fan-generated content showcased throughout the venue.

Points-based gamification.

Fan leaderboards.

Best photo, best video, and best tailgate awards.

Sponsor-funded prizes and experiences.

Sponsored fan-curated content.

NIL athlete promotions and partnerships.

Interactive sponsor activations.

Flash merchandise sales.

Music, MP3, MP4, and digital-content sales.

Restaurant and pub livestream partnerships.

Premium event upgrades and VIP experiences.

Tyson Tailgate Challenges.

Live branded contests and giveaways.

Sponsored athlete interviews.

Real-time promotional campaigns.

Direct-to-smartphone fan activations with measurable participation.

Expanded alumni and fan engagement throughout Arkansas.

Student-generated content programs.

Student broadcaster development opportunities.

Local business participation through livestream integration.

Transform fan engagement into actionable intelligence with real-time analytics and measurable outcomes.

Fan participation and engagement rates.

Sponsor activations and campaign performance.

Offer redemptions and promotional conversions.

Livestream views, interactions, and watch time.

NIL campaign engagement and athlete participation.

Student media content creation and audience reach.

Merchandise, concessions, and partner-driven revenue activity.

Provide athletic departments, sponsors, and university leadership with clear reporting that connects fan engagement to measurable impact, stronger partnerships, and new revenue opportunities.

Create deeper relationships through content, experiences, and shared moments.

Expand visibility, storytelling, NIL opportunities, and meaningful fan engagement.

Deliver measurable experiences that create value for brands and the Arkansas community.

Strengthen lifelong connections to Razorback traditions, teams, and campus culture.

Increase participation, unlock new opportunities, and create lasting value across every sport.

Empower Arkansas students to become reporters, commentators, interviewers, content creators, and fan ambassadors through live smartphone broadcasting. Student-generated content creates authentic engagement while providing real-world media, journalism, and NIL-related experience.